Buying Guide -

COMPLETE HELP FOR SMART JEWELLERY BUYERS

Buying Guides

Make informed jewellery purchases with our comprehensive

buying guide. Learn about gold purity, diamonds, hallmarks,

certifications, charges and more before you buy.

Understand BIS hallmark and why it is important for every gold jewellery.

Know the difference between 22k, 18k & 14k gold and choose the right one.

Learn about cut, color, clarity & carat to choose the perfect diamond.

Why diamond certification matters and how to read a certificate.

Understand making charges, wastage, and other costs before you buy.

Tips to check authenticity of jewellery before making a purchase.

Is jewellery is a good investment? Learn how to invest smartly in jewellery.

Know the return, exchange and cancellation policies before buying.

Be aware to hidden charges like polishing. EMI, and packaging fees.

How to choose the perfect jewellery for every occasion and celebration.

Purity defines the value of your gold jewellery. Here’s a quick comparison to help you understand better.

24k Gold (91.6%)

22k Gold (99.9%)

18k Gold (75%)